© 2020 Richard Flohil. All rights reserved. |  Design by Flying Cowboy Films.




A wonderfully talented young singer from Western Canada e-mailed me.

She asked:
“What would a full publicist/artist relationship entail?”

Ah, responding to something as open ended as this is a bit like getting Einstein to explain the Theory of Relativity in four minutes. (Not, obviously, that I think I’m Einstein!)

But here was my response:

It would/could/sometimes should involve all, some, or none of the following:
– hand-holding (a.k.a. career guidance)
– enjoying a mutual belief in others talents/skills
– writing bios and press material
-writing press releases (and thinking up stuff to write them about!)
-helping create a visual image for the artist
-more hand-holding (a.k.a. helping solve relationship problems)
-hiring photographers, video makers and other support people
-writing grant applications (or, in my case, finding grant writers)
-arranging media interviews
-getting artist on TV or radio
-more hand-holding (a.k.a. media coaching)
-supervising other public events
-refusing to arrange in-store appearances (remember Spinal Tap?)
-helping find an agent
-helping find a manager
-helping find a publisher
-even more hand-holding (building confidence)
-helping launch a new CD/video
-getting artists connected with other artists further up the food chain
-promoting tours from here to there and back again
-helping get opening gigs and headline appearances
-driving the artist to the gig
-still more hand-holding (a.k.a. maintaining confidence)
-the artist paying $750 – $1,500 a month for at least four months

Does that help?

PS: It didn’t help.  The artist liked everything except the final point. Ah well, that’s the music biz!