Statuettes and Scrolling: Has the Juno Awards Lost the Plot with a New Generation of Canadian Music Fans?
Every March, the Canadian music industry dresses up, hands out trophies, and congratulates itself. But somewhere between the acceptance speeches and the sponsored after-parties, a growing chunk of the audience has already moved on — to their phones, their feeds, and their own ideas about who actually matters in Canadian music. The question isn't whether the Junos are still fun. It's whether they still mean anything.